21/05/2025
Designing with restraint
There is a quiet strength in restraint. In a time when design is often about adding more features, more decoration, and more complexity, the act of removing and refining feels rare. Yet it is restraint that gives objects their dignity, their clarity, and their ability to endure beyond trends.
Minimalism is often mistaken for emptiness. People imagine a bare room, a desk without life, a sterile white canvas. But restraint is not about stripping away for the sake of austerity. It is about asking the essential question: what truly belongs here? It is about allowing the necessary to stand on its own without being buried in excess.
When I curate a workspace, an everyday carry, or a bookshelf, I am not chasing minimalism as an aesthetic. I am searching for clarity. Each object must earn its place. A chair is not only for sitting, it is a companion for hours of work, so it must be honest, comfortable, and considered. A pen is not only for writing, it is a tool I can trust, reliable and timeless.
This approach is not new. It has long existed in Japanese craftsmanship, in the Bauhaus school, and in the principles of Dieter Rams. Good design should be as little design as possible, not because less is fashionable, but because less reveals. When the unnecessary is removed, what remains has the chance to speak clearly.
Restraint also resists obsolescence. In fashion, technology, and furniture, the cycle of novelty grows shorter every year. Yet the objects that endure are the ones that ignore this cycle. A Leica camera, a Braun radio, an Eames chair. They were built with the intention of lasting, not of chasing trends.
Good design is always about balance. In my work, whether shaping a digital product or curating a collection, I return to the same question: how much more can I remove without losing meaning? Restraint is not about less, it is about clarity. And clarity is what makes design timeless.
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